DESIGN BUILDS IMAGE
IMAGE BUILDS PERCEPTION
PERCEPTION BUILDS VALUE
Strong creative, be it in the form of design, art direction, or identity aesthetics, is the most important platform for value creation.
A brand can have a top shelf operations unit, a seamless web presence, and strong retailer relationships, but if design isn’t on point, the brand won’t succeed in the long run.
Is your brand a victim of Brand Yawn? This is when brands do the same thing year after year but just change components to comply with the ‘familiar but different’ ethic pervasive in our industry today. But what’s needed is something more – something extraordinary and compelling.
If you would like to host your own in house creativity conference to combat Brand Yawn we can design it including the venue, the agenda – the whole thing. Or else review the list below for other options: